Under Armour entrusted Treadway Events to deliver a sleek, stress-free celebration for its “NEXT – The Workout” program. With just five emails exchanged, we handled everything—venue design, entertainment, catering, and custom branding—resulting in a laid-back, high-impact experience that perfectly reflected the NEXT brand.
UNDER ARMOUR NEXT: A POLISHED AFTER-PARTY
Under Armour tapped Treadway Events to produce a sleek, relaxed after-party for its high school athlete initiative, “NEXT – The Workout”. The event served as a casual closing celebration for athletes, coaches, and staff—featuring curated entertainment, a stylish outdoor lounge atmosphere, and custom-branded elements that reflected the NEXT brand.
Design and execute a fully custom after-party on a short timeline, with minimal client involvement—delivering a seamless, on-brand experience that celebrated the athletes without requiring extensive back-and-forth or planning fatigue.
The client didn’t need more meetings—they needed a solutions-focused partner who could interpret the vibe, deliver fast, and handle everything from start to finish. By leaning into clean design, sharp branding, and interactive hospitality, we could make the experience feel both effortless and impactful.
Within just five emails, the entire event was scoped, confirmed, and planned. Treadway handled venue design, catering coordination, entertainment, branding, and production. The space was styled with modern patio furniture, umbrellas, area rugs, and lush greenery, creating an elevated casual vibe. The evening featured slider stations, a Ruby Jewel Ice Cream Sandwich bar, a roaming magician, DJ, and an interactive photo booth. We also designed and delivered a sleek, black custom-branded DJ booth featuring the NEXT logo for a clean, professional finish.
The event was a stress-free win for Under Armour—organized rapidly and executed flawlessly. Guests engaged fully, the client praised the smooth planning experience, and the design perfectly mirrored the NEXT brand ethos: youthful, bold, and performance-driven.
