Squirrel Fest is a one-of-a-kind small-town festival with big personality—centered around Longview’s iconic squirrel bridges. Treadway partnered with the Rotary Club to deliver full-scale planning, vendor coordination, live entertainment, and a Squirrel Bridge Tour that turned local charm into a professionally produced celebration for thousands.
CELEBRATING QUIRK, COMMUNITY, AND LONGVIEW’S LEGENDARY SQUIRREL BRIDGES
Held in R.A. Long Park, Squirrel Fest is a lively community celebration inspired by Longview, Washington’s world-famous squirrel bridges—the first of their kind in the U.S., built to help squirrels safely cross busy roads. The event features live music, a kids’ stage, a Squirrel Bridge Tour (yes, it’s real!), artisan vendors, and family-friendly fun throughout a single-day experience filled with local pride.
Produce a full-scale community event that embraces Longview’s unique charm while delivering professional planning, fun programming, and smooth coordination across multiple committees and city partners.
The secret to Squirrel Fest’s success is embracing the quirk and charm of its theme—while backing it with tight logistics and creative programming. When hometown pride and playful storytelling meet smart production, magic happens.
Treadway handled event planning, marketing, vendor curation, talent booking, site layout, rentals, and on-site production. We worked closely with the client’s internal committees to ensure seamless communication and execution. The festival showcased local performers, engaging kids’ activities, and a guided tour of Longview’s iconic squirrel bridges, all wrapped in a lighthearted, community-first atmosphere.
The event attracted several thousand attendees, delivered a memorable experience for families, and received positive feedback from attendees, partners, and city stakeholders. Squirrel Fest continues to grow as a standout example of how small-town festivals can blend fun, heritage, and impact—when paired with the right creative partner.
