Student Housing Brand Launch Party
Landmark Properties
For Avionica’s conference activation, we delivered a refined Havana-themed hospitality suite with tropical styling, immersive entertainment, and elevated guest experiences from start to finish.
NIGHTCLUB-STYLE STUDENT BRAND LAUNCH
To unveil their new student housing development, Landmark Properties and Sierra hosted an immersive launch party in Corvallis, OR. Treadway Events fully transformed a local sports bar, The Angry Beaver, into a nightclub-inspired venue designed to appeal to college students from Oregon State University and nearby campuses.
STRATEGIC SOLUTIONS
CHALLENGE
Design a brand-forward student launch event that felt upscale, youthful, and unforgettable while operating within a sports bar footprint and appealing to a college demographic with high social expectations.
INSIGHT
Gen Z audiences value share-worthy moments, stylish aesthetics, and high-energy environments. A typical mixer wouldn’t cut it, so we went full nightclub, complete with sensory elements and smart branding.
SOLUTION
Treadway led creative direction and production, transforming the venue with moody lighting, drape, branded products and napkins, food stations, and DJ performances. Additional attractions like body marbling added a unique edge to the experience. We handled everything from branding and entertainment to logistics and guest flow.
RESULTS
The Sierra event drew a strong turnout, impressed guests and client leadership, and successfully positioned the brand as the newest upscale living option for students. Guests praised the elevated vibe and unique experience, generating excitement and word-of-mouth for leasing.