Neon Cowboy Employee Event | Treadway Events | Full-Service Event Planning & Production Services

CUSTOM BUILT WESTERN-INSPIRED LED NEON THEMING

This high-energy Winterfest transformed the Hyatt Regency Portland into a bold Neon Cowboy experience, blending custom LED neon motifs, interactive photo moments, drape installations, and polished, budget-conscious décor to deliver a vibrant corporate celebration for McKinstry.

STRATEGIC SOLUTIONS

CHALLENGE

Create a Winterfest experience that broke away from the traditional corporate holiday party—delivering a bold, high-energy Neon Cowboy theme that felt immersive and visually striking, while remaining cost-conscious and adaptable to a modern hotel ballroom environment.

INSIGHT

A strong theme doesn’t require excess—it requires focus. By anchoring the design around custom LED neon elements and pairing them with flexible décor solutions, we could create high-impact visual moments that transformed the space and drove guest engagement without unnecessary spend.

SOLUTION

Treadway Events designed and produced a cohesive Neon Cowboy environment for McKinstry at the Hyatt Regency Portland. We fabricated and installed custom LED neon motifs inspired by western iconography, creating bold focal points throughout the venue. To enhance the atmosphere, we added a themed photo booth experience, strategic drape installations to elevate the ballroom layout, and clean, budget-friendly centerpieces that complemented the neon aesthetic without overpowering the space.

RESULTS

The event delivered a standout Winterfest that felt fresh, modern, and unmistakably on-theme. The neon installations became instant conversation starters, the photo booth drove continuous guest interaction, and the overall design proved that impactful themed experiences can be both visually impressive and financially smart. McKinstry’s Winterfest set a new bar for corporate celebrations—bold, memorable, and executed with intention.