The Spirit of Halloweentown Gift Shop opened in 2025 at roughly four times the size of the store it replaced, after the City of St. Helens engaged Treadway Events to design and build a miniature Halloweentown with the Great Pumpkin, film-matched facades, a light show, and sound.
MORE THAN A GIFT SHOP. A SCENE FROM THE FILMS.
Merchandise is part of the Spirit of Halloweentown experience in St. Helens, Oregon, but the festival’s old gift shop did not look the part. It was run-down, about a quarter of the size of today’s shop, and had no merchandise or interior that matched the films.
The City of St. Helens engaged Treadway Events to replace it with the Official Spirit of Halloweentown Gift Shop: a walk-through, miniature Halloweentown complete with the Great Pumpkin, themed facades matching scenes from the films, a light show, audio soundtracks, and special effects throughout the space. It opened for the 2025 festival, which ran September 27 through October 31. Plan a visit at spiritofhalloweentown.co.
The festival had outgrown its shop. A small, worn storefront with merchandise that did not match the films undercut a festival built on the look and feel of Halloweentown. A refresh would not fix it. The space had to be replaced with a retail environment large enough for a month-long festival and convincing enough to feel like part of the story.
A festival shop works hardest when guests treat it as an attraction. If the space itself became a scene from the films, guests would come in to explore, stay longer, and leave with photos as well as merchandise.
Treadway Events designed and built the Spirit of Halloweentown Gift Shop for the City of St. Helens as a miniature Halloweentown. The Great Pumpkin anchors the room, and themed facades recreate scenes from the films around a City Hall merchandise wall, a Cromwell T-shirt wall, and a hats and plush alcove. A light show, audio soundtracks, and special effects run throughout the space, so the shop works as a set guests walk through, not just a place to check out.
The Official Spirit of Halloweentown Gift Shop opened in 2025 at roughly four times the size of the shop it replaced, with themed merchandise and an interior that finally match the festival it serves. The run-down store it replaced had been about a quarter of the size, with no merchandise or interior that matched the films.
Brands, venues, and attractions planning a themed retail space or pop-up get the same approach: a strong concept, a detailed build, and a space designed to sell. We handle concept, design, build, lighting, audio, and effects under one team, so the creative vision and the finished space stay aligned. Explore our themed attraction services, see the Spirit of Halloweentown Alien Bar we added the same year, or let’s bring your next big idea to life.
Treadway Events was engaged by the City of St. Helens to design and build the Official Spirit of Halloweentown Gift Shop in St. Helens, Oregon, which opened for the 2025 festival.
The shop is a miniature Halloweentown with the Great Pumpkin, facades matching scenes from the films, a light show, audio soundtracks, and special effects throughout the space.
The new shop is roughly four times the size of the run-down store it replaced, with themed merchandise and an interior designed to match the films.
© 2026 Treadway Events & Entertainment Co. LLC. All Rights Reserved.
