Treadway Events brought gameplay to life with Zombie Outbreak—a tactical, story-driven laser tag attraction packed with immersive scenic design, scare actors, and real-time scoring. Built to feel like a live-action video game, this signature experience merges horror with high-energy team competition.
A CINEMATIC, POST-APOCALYPTIC LASER TAG EXPERIENCE
Zombie Outbreak is a Treadway Events-owned signature attraction—a high-intensity, post-apocalyptic tactical laser tag experience where guests form teams and fight their way through a cinematic quarantine zone packed with scare actors, immersive environments, and real-time scoring. Hosted seasonally at Cinema of Horrors and surrounding venues, this one-of-a-kind experience fuses the thrill of haunted attractions with the gameplay of a live-action video game.
Create a scalable, mobile attraction with high production value and strong replayability—while blending horror, gaming, and live performance into a cohesive experience that could be refreshed season after season.
Guests weren’t satisfied with standard laser tag—they wanted total immersion. From the moment they stepped inside, they expected cinematic set design, live actors, a scoring system, and real consequences. The more it felt like a real-life video game, the more they’d engage—and return.
Treadway produced the full experience in-house, building scenic environments, writing original character scripts, designing audio and lighting effects, and integrating scoring and kill count systems through high-end tactical laser tag weapons. We managed venue partnerships, site layout, logistics, operations, marketing, staffing, and sponsorships, delivering a seamless end-to-end production.
Sold-out sessions, rave reviews, and a strong fanbase among teens and young adults. The event attracts thousands of guests annually and continues to expand seasonally. With inquiries from new markets and ongoing enhancements, Zombie Outbreak has become a premier example of immersive, replayable entertainment in the Pacific Northwest.
